If you’re looking for a new men’s replica watch, the sheer volume of brands out there can be overwhelming. So which ones actually matter? GQ’s 2021 Watch Guide has identified just over 100 that are worth your attention: from small British outfits such as Vertex and Marloe to Swiss powerhouses such as Rolex, Omega and TAG Heuer.
Head down to Redchurch Street in London’s Shoreditch and you might detect the inspiration behind the giant mural you’ll see on one of the buildings. Swiss movement copy Breitling recently commissioned the British street artist Pref to paint the 16-foot abstract image, which is based on the design of a 1960s Top Time chronograph dial that resembled Zorro’s mask.
Watch of the collection: Younger buyers are also the target market for Breitling Professional Endurance Pro copy with yellow rubber strap range of lightweight, ultra-accurate, quartz-powered models that are being touted as “the ultimate athleisure watch”. You can choose from five different colours of dial detailing, each with a matching rubber strap. The launch of the watch coincided with that of the Breitling Endurance Pro Challenge with Strava, an online triathlon in which competitors could win a Breitling Colnago C64 bike, Endurance Pro watches and Breitling cycling jerseys. £2,450. breitling.com
Omega’s role as the official timekeeper of the Olympic Games may have been postponed with the delay of Tokyo 2020, but the brand has nonetheless had a strong year with the launch of a significant line-up of new models. Among the most notable are a replica of the Speedmaster chronograph worn on the moon, a revamp of the Constellation collection and the unveiling of new sailing watches to mark the brand’s partnership with Swiss team Alinghi and also its long-standing backing of America’s Cup defender Emirates Team New Zealand.
Watch of the collection: The black leather strap replica Omega Seamaster Diver 300M James Bond Numbered Edition, which has a case made from platinum gold and a black enamel dial engraved with the rifling pattern found in gun barrels. The coat of arms of “the Bond family” decorates the sapphire crystal case back and its dial is “secretly signed” with the 007 logo at seven o’clock. Each watch is supplied in a custom-made Globe-Trotter suitcase. £44,480.